Bitcoin Meets Football
Bitnob signs football star Kelechi Ihenacho as brand ambassador
Last year, Spanish striker David Barral made football history when his move from Real Madrid to DUX International de Madrid was paid for using Bitcoin.
While this was the first transfer deal to be funded in this way, the tie-up between football and Bitcoin– a digital means of exchange. In fact, commercial relationships between the pair have become increasingly common.
It’s 2022 and the relationship between football and Bitcoin is growing from strength to strength. In April 2022, Bitnob a financial technology company partnered with the Nigeria professional football league as her elite sponsor. This is a landmark achievement as this partnership further buttresses the significant impact that Bitcoin will have across various geography; finance and football.
A few months down the line, I will be leading my team to announce another milestone achievement by signing one of Africa’s brightest footballers as our brand ambassador. Kelechi Iheanacho, popularly known as the SENIORMAN, is a super Eagles player who currently plays for Leicester City FC in England.
In selecting Kelechi as our brand ambassador, we had a wide array of players across various African countries to choose from but opted for Kelechi because of his story of rising from the slums to becoming one of Africa’s superstars. Also, Kelechi's story of rising above adversities and challenges is a notable story that aligns with the brand story of being fearless and constantly pushing for freedom.
Over the course of the agreement, Kelechi and Bitnob will create a series of campaigns around buying and selling Bitcoin, International remittance, Virtual cards and loans backed by Bitcoin.
This announcement further strengthens our commitment to building and supporting grassroots football in Nigeria.
Crypto companies have been relying on sports partnerships in a bid to go mainstream. Last year, Crypto.com signed a $700 million deal to rename the Staples Center in Los Angeles as the Crypto.com Arena, while crypto exchange FTX Trading Ltd sold a stake to National Football League quarterback Tom Brady
What are your thoughts on Bitcoin being introduced into football? Let us know in the comments.
